Social Media Marketing2nd edition

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text. You'll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition's conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today's ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs.

Calling all Business & Economics students and grads seeking to do well in their business & economics course. Publisher South-Western College Pub and authors have collaborated to produce Social Media Marketing 2nd Edition (9781305502758). Currently ranked as a Chegg top 1,000 book, its popularity illustrates its validness as a study tool and an asset chosen by Business & Economics / General instructors at colleges throughout the United States. Within Business & Economics as a group, this edition is a top 50 book and among the top 5 texts for Business & Economics and correlated themes. Boasting over 400 pages and published on March 22, 2016, the second edition of Melissa Barker's Social Media Marketing has been aiding students in their quest to master Business & Economics topics at a high level in pursuit of their degree.

With an initial list price of $127.95 for Social Media Marketing (9781305502758), there are a multitude of sellers that would merrily sell you this schoolbook at that price for a big profit. At Chegg, when we are able, we diligently attempt to be mindful of students' wallets and not push them to plunk down full price for 1.65 lbs of book that most likely will be null the following semester. We would rather have you intently fixated on your Business & Economics studies than fretting about the high price of required schoolbooks. Offering savings on purchases and rentals on many of our books currently available, research the possible saving on Social Media Marketing 2nd Edition by through Chegg.

Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, and visit: www.linkedin.com/in/melissasbarker.