MKTG (with MKTG Online, 1 term (6 months) Printed Access Card)11th edition

Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. With MKTG Online, students explore MKTG anywhere, anytime, and on most devices! The intuitive StudyBitsâ„¢ functionality empowers students to study more effectively and visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing Course. With cutting-edge cases, engaging images, and profiles of today's most compelling marketers, MKTG shows students how the principles of marketing are applied at the world's top companies every day.

For Business & Economics course enrollees, using endorsed textbooks from your teacher is a useful way to absorb new concepts and earn success in the realm of Business & Economics. One critical Business & Economics textbook used by schools all over the United States is MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) by Charles W. Lamb, Joe F. Hair and Carl Mcdaniel. Published by CENGAGE Learning on February 7, 2017, the 11th edition of MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) is a revised edition by principal author Charles W. Lamb with fresh info, references and importance on Business & Economics from earlier editions and used as an official update for MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) 10th Edition (9781305631823). Delivering over 400 pages of quality education, it is at present ranked as a top 10 Business & Economics book and positioned in the top 3 among texts on Business & Economics and like subjects. Amidst Chegg's inventory of available book titles, this edition is a top 200 textbook, demonstrating its acclaim and effectivity.

If this book is advised for your business & economics class, getting it cheap can go a long way in establishing you have extra funds to budget for additional university spending that can rapidly amass for students. The original list price of MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) 11th Edition (9781337116800) is around $75 which could appear like a lot for a 2.20 pound textbook. Nevertheless, Chegg does its best to try and offer student first pricing oftentimes beating the initial list price so save time and money on all your Business & Economics textbooks, including CENGAGE Learning and Charles W. Lamb, Joe F. Hair and Carl Mcdaniel's MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) Eleventh Edition from 2018.

Students needing MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) by Charles W. Lamb might also want to research MKTG + MindTap Printed Access Card (1-year access) 12th Edition (9781337407588) which typically is used as a replacement text.

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, and he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.