Published February 4, 2021. Updated July 14, 2021.

To create a reference or citation for an online advertisement, you will need to know the advertisement title, company name, website name, and URL.

The templates and examples below will show you how to cite an online advertisement in MLA style, APA style, Chicago style, and Harvard referencing style.

Easily cite an online advertisement in the style of your choice using the Chegg Writing citation generator.

Help protect your paper against accidental plagiarism with the Chegg Writing plagiarism checker and citation generator.

Citing an online advertisement in MLA style

If the advertisement has a title, put it inside quotation marks. If the advertisement has no title, provide a generic description of it in sentence case and do not put it inside quotation marks. If the advertisement has a date, put it before the URL. If there is no date, list the date you accessed it after the URL.

In-text citation template and example:

(Company Name)

(ICICI Lombard GIC)

Works cited entry template and example:

Citing an online advertisement in APA style

If the advertisement has a date, put it in parentheses after the company’s name. If there is no date, insert “n.d.” and list the date you accessed it before the URL.

In-text citation template and example:

(Company name, Year published)

(ICICI Lombard GIC, n.d.)

Reference list entry template and example:

Citing an online advertisement in Chicago style, notes-bibliography

Advertisements are typically included in the note and omitted from the bibliography. If the advertisement has a date, put it before the URL. If there is no date, insert the date you accessed it instead, preceded by “accessed.” If the website’s name is the name of a print publication, italicize it or enclose it in quotation marks as you would the print source.

Footnote template and example:

Note

1. Company Name, “Title of Advertisement,” advertisement, Website Name, accessed Month Day, Year, URL.

2. ICICI Lombard GIC, “Road Side Assistance Starting at Rs 199!,” advertisement,

   
   

   Huffington Post, accessed January 21, 2021, https://www.huffingtonpost.co.uk/?guccounter=1.

Shortened Note

3. Company Name, “Shortened Title of Advertisement.”

4. ICICI Lombard GIC, “Road Side Assistance.”

Bibliography entry template and example:

Citing an online advertisement in Chicago style, author-date

If the advertisement has a date, put it after the name. If there is no date, insert “n.d.” instead (after a comma in the in-text citation). In this case, also insert the date you accessed the advertisement before the URL, preceded by “Accessed.” If the website’s name is the name of a print publication, italicize it or enclose it in quotation marks as you would the print source.

In-text citation template and example:

(Company Name, n.d.)

(ICICI Lombard GIC, n.d.)

Reference list entry template and example:

How to cite an online advertisement in Harvard referencing style

The title of the advertisement is set in sentence case and italicized. Use “Available at:” before the URL. Include the accessed date inside parentheses at the end of the citation.

In-text citation template and example:

(ICICI Lombard GIC, 2021)

Reference list entry template and example:

Writing a paper? Don’t forget to include a bibliography.