Foundations of Business5th edition

- ISBN:
- 1305511069
- ISBN-13:
- 9781305511064
- Authors:
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Foundations of Business
5th edition
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Full Title: | Foundations of Business |
---|---|
Edition: | 5th edition |
ISBN-13: | 978-1305511064 |
Format: | Paperback/softback |
Publisher: | South-Western College Pub (1/11/2016) |
Copyright: | 2017 |
Dimensions: | 8.2 x 10.9 x 0.7 inches |
Weight: | 2.35lbs |
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Foundations of Business 5th edition solutions are available for this textbook.
With FOUNDATONS OF BUSINESS, 5E today's business course does not have to be difficult. Every chapter in this edition has been evaluated by instructors with years of teaching experience and by business students, like you. As a result, every chapter helps you understand business to become a better employee, more informed consumer, and even a successful business owner. This up-to-date, comprehensive survey of business highlights forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as social media in business, the economic recovery, international business, green and socially responsible business, and sustainability. A wealth of online learning resources further clarify the concepts you are learning.
Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business. Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises. Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services. Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams. Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products. Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
14. Understanding Social Media and e-Business.
15. Using Management Information Systems and Accounting Information.
16. Mastering Financial Management.

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